First you have to apply some sort of liquid stain. I like the the way it applies and it spreads out nicely.
The stain dries in a few seconds but it does leave a very sticky feeling on your lips. After applying the colourless libalm the feeling goes away, it gives a beautifull glos-like shine. You can also use a regular lipbalm but some of the colour will stick on on it. The included lipbalm doesn't seem to take any colour.
There are plenty of colours, divided into four categories: the browns, the reds, the purples and the pinks. The colour I got obviously is one of the red colours, it's called red passion.
The first picture is from when I first applied it. In the second picture I had worn it for hours and eaten dinner. It still looked pretty good. I had had a full meal and I'm sure that if you just eat something small it doens't fade as much.